Thursday, October 30, 2014

Vedran Lekic, UMD faculty member, has been awarded $875,000 for research on Earth's inner structure

1. Important: In recognition of his efforts to integrate computer science and geological studies, Lekic joined the ranks of 17 other early career U.S. scientists and engineers who were awarded a Packard Fellowship for Science and Engineering last week.

9. Explanation: “The great thing about this fellowship is its flexibility to go chase a really good idea to wherever it leads,” said Orr, a Stanford University professor. “It is an incredibly valuable fund and gives the researchers an opportunity to take off with a good idea instead of waiting a year or more for federal money.”

4. Important: Lekic is now one of five alumni faculty members who have received the award while at this university, and he will be given access to unrestricted funds of $875,000 over a five-year period to support his extensive research on Earth’s inner structure.

18. Background: As a doctoral student at the University of California, Berkley, Lekic formulated higher-resolution images of the Earth’s mantle structure, stemming from his creation of a global seismic velocity model. Not only is the model able to give geologists a better understanding of plate tectonics, but it also helps explain the movement of continental plates and their evolution, Lekic said.


Based on ground vibration recordings, Lekic's uses seismic information to investigate the movement of the Earth's crust over the mantle.

10. Explanation: Lekic’s research is based on ground vibration recordings, which he and his students use to detect the scattering of seismic waves across the North American tectonic plate. In conjunction with the National Science Foundation’s EarthScope Facility network, the data is collected from the 49 states and Puerto Rico and makes up about 3.8 million square miles, Lekic said.

12. Explanation: “EarthScope is kind of like our Apollo mission, but not as costly,” Lekic said

7. Explanation: Nearly 2 million data lines fill the screen of Vedran Lekic’s computer every day, each representing seismic waves that are detected from of the more than 1,700 seismic stations around the U.S.

5. Explanation: From this data, Lekic is creating a map that will not only cover all 48 contiguous states, Alaska and Puerto Rico, but also dive deep into the Earth’s crust and core.


Lekic contributes to a new geological field of neutrino geoscience to understand the shapes and sizes of the Earth's layers

2. Background: Lekic has already used the seismic information to investigate why and how the crust moves over the Earth’s mantle. As of now, the deepest any machine has been able to dig was about 12 kilometers into the Earth’s crust, a minuscle fracture of the roughly 6,730 kilometers it takes to get to the Earth’s core. Using the seismic information helps geologists see the shapes and sizes of the Earth’s layers.

3. Background: Other than his seismology research contributions, Lekic is also a forerunner in the new geological field of neutrino geoscience.

6. Explanation: Neutrinos are a type of electrically neutral subatomic particle that are created during radioactive decay or some kinds of nuclear reactions. The particle, which was only discovered geologically in 2005 and physically detected for the first time last year, moves through every kind of object, McDonough said.

11. Explanation: It sounds magical; it’s like a particle that exists but you can’t really see,” Lekic said of neutrinos.


Lekic and McDonough hope to build a new model of the Earth using seismic information using graphs and models

16. Explanation: “We are both interested in the energy that moves the tectonic plates and creates the magnetic shield around the planet,” geology professor William McDonough said.

17. Background: Lekic and McDonough are attempting to harness that energy to create another way to build a model of the Earth.

13. Explanation: “What we do is comparable to how an ultrasound let’s us see through our bodies,” Lekic said. “But this lets us see through the Earth.”

15. Explanation: Now that a large fund has been granted to his work, he hopes to spend more time plotting the seismic information in graphs and models so that he may better understand the Earth, Lekic said.

8. Explanation: “If you look at the field of those who get it and try to figure out from their research summaries and letters which are the strongest candidate, it’s a difficult task,” said Franklin Orr, chairman of the Packard Fellowship panel. “We always run out of fellowships before we run out of wonderful people to give them too.”

14. Background: Lekic has received several other early career awards besides the Packard Fellowship.




Friday, October 17, 2014

Top-Ranked Apps Generate More Revenue among Different Categories


According to a research study conducted by Rajiv Garg and Rahul Telang in "Inferring App Demand from Publicly Available Data," the top 200 paid applications in 2011 fell among a variety of different categories where 38 percent were categorized as games, 13 percent as productivity, 7 percent as entertainment, 6 percent as utilities, 5 percent as photography, 5 percent as education, 4 percent as business, 3 percent as news and 18 percent as the remaining categories. Using publicly available rank data to gather their findings, Garg and Telang found that the top ranked apps downloaded by iPad and iPhone users ranked first on the top paid list. In other words, apps that were highly ranked gained more downloads, earning about 95 times more revue than those less ranked/favored. These estimates help app developers and marketing professions develop better tactics in marketing their products based on the types of applications users are most commonly seen using. The researchers argue that "mobile apps are an important and fast growing technology market" and understanding the market is "important for different stakeholders." Since games, productivity and entertainment were the best paid types of applications, we can assume that developers will attempt to innovate improved and advanced apps to cater to consumer tastes.

Thursday, October 16, 2014

Social Media Use More Common than Traditional Sites for Accessing News

Ellen10 and Michael44

Within our age of information, digital natives are becoming more inclined to find their news sources on social media sites rather than traditional news sites. 

Social media sites are being used to gain news 
Facebook, YouTube and Twitter were ranked among the top three prominent social media networks used to access the news. On a weekly basis, 37% of users gained information from Facebook, 17% from YouTube and 8% from Twitter. People use these outlets due to the personalization by the social media sites that cater to their topics of interest. Information overload within traditional news sties make it harder for individuals to navigate popular news sites such as New York Times, Huffington Post and the Wallstreet Journal. Unlike official news sources, sites such as Facebook and Twitter provide news that is more relevant to the users themselves. For example, when a friend finds an interesting news story, they share it on Facebook, which appears on your Timeline which, in theory, is based on an event that you would be more interested in compared to a random event presented on a news media site like CNN.


Tablets and Mobile Devices are common platforms to access news
When asked what type of formats participants used to access their media content, 17% stated that mobile is the best way of accessing news compared to 10% who state that the tablet is the best way to gain news coverage. According to the study, researchers have found that there is a growing dependence on smaller news apps due to the "limited screen real estate available on a smartphone." Top news sources with strong app propositions benefit from the 'smartphone effect' which prevents smaller news sources to be more involved in the smartphone app usage. Yahoo and MSN are suffering from this effect due to their inability to adapt to the media change. 


Smartphones Encourage Fewer News Sources Usage
Increasingly, over the years, smartphones have raised concerns within the news industry as more people have resorted to digital methods of news access due to accessibility, efficiency and familiarity of common social media outlets. Since certain publications have difficulty adapting to the change of online formats, the idea of "the survival of the fittest" comes into play as news sources are facing a slow decline in publications. 




Tuesday, October 14, 2014

Rachel2's Definition of Interactivity